Jumeirah Asora Bay is a private coastal development by Meraas, in collaboration with Jumeirah Group, located along a prime section of Jumeirah’s beachfront.

Just 5 km from Downtown Dubai and minutes from La Mer and City Walk, the masterplan integrates low-rise architecture into a naturally contoured landscape of two coastal hills, sculpted gardens, and secluded coves.

The residential offering includes a limited number of branded apartments, penthouses, and beach villas—each designed with a strong emphasis on privacy, scale, and outdoor living.

The Ocean Mansions and higher-floor units benefit from panoramic views of the sea, private pools, expansive terraces, and direct access to coastal gardens.

Three distinct landscaping typologies—timeless, nature, and coastal gardens—are offered to reflect varying aesthetic and lifestyle preferences.

Asora Bay residents have access to a range of wellness, dining, and lifestyle facilities, including an immersive spa, infinity pools, fitness and yoga pavilions, running trails, private lounges, and curated F&B concepts by Jumeirah.

All residences are eligible for optional servicing by the adjacent Jumeirah Hotel, a low-key luxury property with only 120 keys—comprising 100 rooms and 20 private hotel villas.

This ensures a discreet hospitality presence while allowing homeowners to benefit from five-star services on demand.

The project is developed under the Jumeirah Residences brand, known for properties such as Marsa Al Arab and Bvlgari Resort Dubai, and reflects Meraas’ continued focus on ultra-prime, design-led real estate.

From an investment perspective, Jumeirah Asora Bay offers a rare combination of beachfront access, branded service, and unit scarcity.

With international appeal, a highly curated environment, and no direct competitors of comparable scale and positioning in the Jumeirah area, the project is expected to command strong long-term capital value and rental demand from a global UHNW audience.

A total of 35 residences in the initial release:

– 14 four-bedroom residences from 6,000 - 8,000 sq. ft.

– 12 five-bedroom residences from 11,000 and 16,000 sq. ft.

– 2 six-bedroom duplex residences from 24,000 sq. ft.

– 1 seven-bedroom full-floor penthouse at 34,000 sq. ft.

– 6 standalone beachfront villas, each with an approximate   BUA of 10,000 sq. ft. and plots of 40,000 sq. ft.